The global diffusion of relationship marketing

Global Diffusion of Relationship Marketing

the relationship between field-related cognitive styles and global reading comprehension of hypertext

this study investigates the relationship between field-related cognitive styles and global reading comprehension of hypertext. technically, field dependency is prevailing dominance of field on perception of parts, while global comprehension is skim-like reading to grasp the general content. in this research project, 60 senior and junior students of arak university majoring in english literature...

the investigation of the relationship between type a and type b personalities and quality of translation

چکیده ندارد.

on the relationship between the knowledge of collocations and writing proficiency

بررسی رابطه دانش همنشینی لغات و مهارت نوشتاری در زبان انگلیسی چکیده این پژوهش درصدد آن است تا سه مسئله زیر را مورد بررسی قرار دهد: الف) وجود یا عدم وجود رابطه بین دانش زبان آموزان در حوزه همنشینی لغات با یکدیگر و دانش آنها در مهارت نوشتاری زبان انگلیسی؛ ب) یافتن پاسخی به این سوال که آیا تمامی انواع همنشینی های لغوی زبان انگلیسی به یک میزان برای زبان آموزان دشوارند یا خیر؛ پ) مقایسه زبان آمو...

The Evolution of Relationship Marketing

Relationship Marketing is emerging as a new phenomenon. However, relationship oriented marketing practices date back to the pre-Industrial era. In this article, we trace the history of marketing practices and illustrate how the advent of mass production, the emergence of middlemen, and the separation of the producer from the consumer in the Industrial era led to a transactional focus of marketi...